Amogh Tiwari
Founder and CEO of Omelo, precision pet health care and longevity companion. Writing Behavioral Debt, on persuasive design.
About
I build consumer software, and I write about what it does to people.
My job is to get people to open an app, come back, and eventually pay for it. That is also why I write about behavioral design: from inside the room where the decisions get made, not from above it.
Behavioral Debt is my attempt to map how software moves people, what it quietly costs them, and how to build the honest version. Every claim in it is meant to be checked.
Work
Omelo
BuildingPrecision pet health care and a longevity companion for dogs and cats.
Behavioral Debt
Draft 0.1A field guide to the hidden cost of persuasive design. Three chapters, 116 patterns, 38 sources verified.
Growth, in the open
Case studyHow a new pet health domain went from about 100 to thousands of daily search impressions.
Press
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